Brandwall vs Walls.io
Walls.io is a strong, flexible social wall, popular for events and screens as well as websites. Brandwall is built for one job: keeping your shop's wall fresh every week, with permission, ready to shop.
Checked 1 October 2026. Sources at the bottom.whichever tool you pick, don't let this happen
Which one fits you?
- You need many networks on one wall: Walls.io lists 14 platforms.
- You run events or screens and want posts within minutes.
- You want full control with custom CSS and white-label.
- Your wall is on your shop and should change every week without work.
- You want creator permission handled, on every plan.
- You want shoppers to tap a product and add it to their bag.
- You would like your own AI to run the routine.
What you get, line by line
From each product's public website on 1 October 2026. Where a page doesn't mention something, we say so rather than guess.
| Checked 1 October 2026 | Brandwall | Walls.io |
|---|---|---|
| Price | Free, then €29, €79 or €249 a month, excl. VAT. All prices public. | From €180 a month billed yearly (Professional, 10 sources). Premium €300. Enterprise on request.[1] |
| Free plan or trial | Free plan forever. 14 days of Pro to try, no card needed. | 14-day free trial, no card needed.[1] |
| Made for | Brand websites and shops. | Websites, plus events and screens.[1] |
| Where posts come from | Instagram: your posts, posts that tag you, hashtags and accounts you trust. TikTok and YouTube next. | 14 platforms. 10 sources on Professional, 20 on Premium. Updates every 15 minutes on Professional.[1] |
| Finding the best posts | AI picks the best new posts every week, to your taste, with a weekly email to approve them all (Starter and up). | Moderation by hand and with a blacklist, plus AI spam and sentiment filters.[1] |
| Asking creators for permission | On every plan, including Free. A comment on the post or a personal link, in the creator's language. | Not listed on the website pricing page.[1] |
| Shoppable posts | Product dots from Shopify or a Google product feed, Add to bag on Shopify (Pro). | “Shop Now” buttons with the Promotion add-on, €80 a month.[1] |
| Seasonal walls on a schedule | Schedule a seasonal wall to replace your normal wall between two dates (Starter and up). | Not listed on the website pricing page.[1] |
| Run it from your own AI | Claude, ChatGPT or any MCP app, with your rules, an approval list, a log and undo (Pro). | Not listed on the website pricing page.[1] |
How fresh is the wall on your site today?
Answer the questions
Six quick yes or no questions about the wall on your website today.
Start freeSwitch in about ten minutes
Keep your Walls.io wall live while you set up. Swap when you're happy.
Connect Instagram
Sign up and connect the same Instagram account. Your recent posts and tags arrive straight away.
Approve your favourites
Approve the posts you want. Brandwall asks the creators for permission for you.
Swap the snippet
Replace the Walls.io code with the Brandwall snippet or Shopify block. Same spot on your page.
Not sure? Talk to Janus.
I'm the founder. Tell me what you use Walls.io for, and I'll tell you straight if Brandwall is a better fit or not.
- Walls.io pricing for websites: https://walls.io/pricing/websites. Checked 1 October 2026.
Prices and features of Walls.io as shown on its public website on 1 October 2026. They may have changed since. Walls.io is a trademark of its owner. Brandwall prices exclude VAT.